Are you looking to take your direct mail marketing to the next level? AbbottConnect can take your direct mail marketing to the next level, which includes four important features seamlessly integrated into one powerful tool to help you maximize your marketing efforts. With AbbottConnect, you can send mail pieces, track them through the mailing process, automatically follow-up through Google Facebook & Instagram, and track relevant calls – all with one simple to use interface.
AbbottConnect includes four features in one package. Old-school direct mail only operates on one. AbbottConnect is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, AbbottConnect consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking.
Match your mailing list with your Facebook and Instagram user accounts. Your target market will not only receive the mailing, but
will be delivered the SAME message on their social feeds, even before they visit your website online.
Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
Online Follow-Up (Google™)
If a prospect leaves your website without taking action, your ads will show up throughout the Google Network directing them back to your website.
Social Media Follow Up
Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to
unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!
AbbottConnect is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
If direct mail is already working well for you, that is all the more reason to upgrade to AbbottConnect! The other three facets that are included in AbbottConnect were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Heck yes! Just let us know you want to and we’ll do the rest!
“My favorite (part about AbbottConnect) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” - Jeff Eyler
“I have been using AbbottConnect and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn't want to leave a message!” - John, Avalon School & Music Center
"We love AbbottConnect because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!" - Gentle Dentistry of Lancaster